One of the most captivating features of Lagerstroemia speciosa is its spectacular display of flowers. In late spring to early summer, the tree bursts into bloom with large, showy clusters of crinkled, crepe-like flowers in shades of white, pink, lavender, or purple, depending on the cultivar. These colorful blooms cover the tree in a profusion of petals, attracting pollinators like butterflies and bees and adding a splash of color to the landscape.

Beyond its ornamental value, Pride of India holds cultural significance in many parts of its native range. In India, for example, the tree is highly esteemed and is often planted near temples, gardens, and along roadsides as a symbol of beauty, prosperity, and auspiciousness. The flowers are also used in traditional ceremonies and religious rituals, where they are offered as garlands or decorations during festive occasions.